The building industry is very competitive and most of the time when you are trying to close a deal or sell your product you end up competing on price which is a race to the bottom to try and offer the cheapest price possible.

But of course, we all know you get what you pay for so by having to reduce your price you end up with less profit, more stress on managing your cash flow and you might even need to compromise on the high-quality product you want to deliver to your clients.

Having a good sales process can help your clients see the value you offer but many building professionals don’t love the sales process. We’ve all experienced being sold to in a pushy, sleazy way, and it’s often quite an unpleasant experience and we don’t want to be that person.

As a result many building professionals are uncomfortable with the sales process and wish they could just do good work without having to go through those awkward sales conversations.

Selling is an essential skill for any business because if you don’t sell your stuff, you know you won’t be in business for long.

If you are selling a sustainability related product or service you also need to sell in order to deliver the positive outcomes you are wanting.

In our experience when someone says they hate sales, usually what they really mean is they don’t want to be salesy (who does?).

In this course you will learn a simple, practical, non-salesy approach to selling.

You will learn how you can use energy efficiency, which is one of the biggest market trends in housing today, as a competitive advantage without having to constantly compete on price, boosting your profits whilst allowing you to deliver the quality product you want to your clients without having to cut corners.