It’s more important than ever before to be able to present confidently on camera. Video marketing, video training, video conferencing and online learning have exploded, particularly in the past few years. With the switch to more online programs for business, career and study, and new ways of communicating with customers and staff, being able to communicate online to your audience is vital for success. When you can’t be there in person, the next best thing is being there on video!

Those who master the art of presenting on camera have a distinct advantage over those who fail to do so. For many people, though, the idea of presenting on camera is like speaking in public: terrifying! But fear not, let me show you how to manage any nerves around speaking on camera and develop other industry and technical skills necessary in order to feel, look, sound and present as enthusiastic and confident, while maintaining authenticity and professionalism, so that your audience trusts you and believes in you and your message.

Whether you’re wanting to present on camera for your business or career, or even for a cause you feel passionate about, this course will help to build up your skill level in the following key areas:

1. Discover the TRUE reason (deeper meaning) you want to speak on camera (your confidence motivator) that will enable you to utilise opportunities to speak on camera, and overcome any obstacles and self sabotage that might otherwise have stopped you doing so. That way, your important message can be heard and you can truly share with others your special gifts of knowledge, skills, wisdom and experience in your chosen area.

2. If you’re nervous on camera, it shows, and can make you look unconfident and unprofessional. Discover ways to manage your nerves, rather than have nerves manage you! Taking charge of this will help to increase your confidence and bring out the true authentic you, which, after all, is what audiences these days are looking for!

3. Learn how to deal with both negative and positive feedback and utilise that feedback to your advantage (yes, this includes the negative feedback too - it’s not all bad!), so that you can continue growing, learning and developing your skills on camera, getting more confident and more skilful as time goes by.

4. Learn how to see the camera lens in a whole new light, so that you can really connect to it as if it was your audience right there in front of you. This is a skill that once mastered, will help your audience to see the real you, the authentic you and in turn that will help them to trust in you and your message. Audiences these days want authenticity and if you can bring your A game in this skill, you will have put yourself ahead of the game!

5. Create your content using an easy method that takes all the ideas in your head and refines them down to key focus points. This helps you to keep on track, be relevant to your target market and precise in your communication with your audience. Decide whether to script or to do an outline; depending on your skill level, the type of video you will be speaking on camera for, and your audience’s needs, will help determine this.

6. Discover industry tips around remembering content if you want to present that way, or discover how to use teleprompters and cue cards in a way that makes it look as if you’re not reading from notes!

7. Body preparation: Learn how to relax your body and prepare for speaking on camera. This is important otherwise you will look unconfident and nervous. Your audience needs to be confident in your message, so if what you’re saying is different (you pretend to be relaxed, but your body language is saying something else) your audience will pick up on the disconnect, and you will lose them.

8. Understanding body positioning on camera can be the difference between looking professional and polished, or unprofessional and unprepared. You will learn how best to use your body movements and positioning on camera in a way that helps your audience connect with you, trust you and have confidence in your message.

9. Your face can be your biggest asset on camera or your worse nightmare. Understanding the subtleties and intimacy of camera work and how facial expressions can impact communication (for better or worse), can help you become a better presenter who exudes confidence, authenticity and trust with your audience.

10. Your voice is an important tool in your toolbox for speaking on camera. You can create a warm, pleasant sounding voice that showcases your personality and yet still maintains professionalism. Vocal training is a whole course in and of itself, and what you will learn here is the basics of how to speak on camera in a way that conveys authenticity and confidence, and is engaging to your audience.

11. How you look - your personal styling on camera - can communicate in a way that connects with your audience or can cause a disconnect. Discover the dos and don’ts for what to wear on camera - the fabrics, patterns and colours that work and don’t work; how using accessories can enhance a look in a positive way or distract and annoy your audience in a negative way. There are some technical considerations that need to be taken in account with clothing and accessories, because what works off camera may not work on camera for a variety of reasons, which will be covered.

12. Along with clothing, how you wear your makeup and hairstyle can impact whether you look fresh, healthy and professional or tired, sickly and unprofessional. You will learn the basics of how to get it right depending on your style and type of video that you will be presenting on camera for, and your branding and target market.

13. You will learn some general hints and tips around working within your frame, as a presenter, that is different to off-camera speaking.

14. Understanding the filming environment and being mindful of working with lights, audio equipment and how to handle props on camera, can be the difference between a poor presentation on camera and one that connects with the audience and makes you look professional and experienced.

15. In order to capitalise on the growing ease of use and options with technology around filming videos, you will discover how to create basic videos using footage, images, music and transitions, that you can use for your business, career or cause to start you on the video production journey. It can be a simple video, executed in a way that engages your audience and starts you on the track to capitalising on the opportunities out there to use video as a communication medium, where you can’t actually be there in front of your audience in person.

If you can bring all these key areas together, you will have created a powerful, strong on-camera presence that can’t be ignored. You will have gained your audience’s trust, respect and understanding, and connect with them in a more authentic and professional way. This, in turn, will help you to share your important message and grow your audience to give you the results you desire for your business, career or cause!