BUILD A SUCCESSFUL BRAND!!

WHY YOU NEED A BRAND AMBASSADOR PROGRAM

With the continued rise of e-commerce, social media, and influencer marketing, brands now have expanded opportunities to reach new audiences, cultivate brand awareness, increase market share, build revenues, and expand community engagement. Brands no longer have to rely on television and magazine ads to reach their audience. Instead, they can work directly with influencers who've already built segmented markets with audiences that like, know, and trust them and their recommendations. The trick comes in figuring out how to work with influencers, and one of the best things that you can do is to create a brand ambassador program.

WHAT YOU WILL LEARN IN THIS CLASS

• What you need to have in place before starting a brand ambassador program

• Goals for your brand ambassador program

• Setting expectations for your ambassadors and things to think about for your contract with your ambassador

• Types of compensation that you can provide to ambassador

• Assessing your brand ambassador program

WHO SHOULD TAKE THIS CLASS

• Business owners and brands

• Anyone interested in developing a brand ambassador program

WHAT YOU SHOULD ALREADY HAVE

• A brand or brand concept

COURSE OUTLINE

1. Class Introduction

2. Teacher Introduction

3. Origin Story

4. Mission. Vision, & Values

5. Everything Else in Its Place

6. Goals for Your Brand

7. Setting Expectations with Contracts

8. Determining Brand Compensation

9. Reviewing the Brand-Brand Ambassador Relationship

10. The Wrap-up