Traditional marketing is no longer a viable choice due to the customers exponential usage of online media. As business owners, we need to strategize every step in the marketing process from creating awareness to acquiring the customers and beyond.

Every business knows this fact and try to maximize their presence in online media. If so, isn’t a challenge for us to establish ourselves in the online media? How to make our voices heard in the crowded marketplace, so that the potential customers will be inclined to consider our product and services.

Due to the entry barriers to online media is very low, every business is after online marketing to promote their products. Here the question we need to deep dive is, how we can make our products and services known? What makes our potential customers to click our ad and decide to buy our products?

Based on our finding after working with many small business owners, I developed this course to share how to approach the marketing like the big successful businesses do and follow their approach in our small business. We don’t have to do exactly like the big businesses do and many things may not be applicable for the size of our business, however we understand the nuances and the approach, we always simplify it to suit our business.

The answer is, every step in the customer acquisition process must be strategized to attract and convert and keep them as loyal customers. Understanding the strategy behind getting news customers is different from the strategy to keep the existing customers to do repeat purchases.

In this course, we will discuss about how to be innovative in your business, how to strategize your marketing campaigns, how and where to use the revenue driver to maximize the return on investment and how to monitor your marketing process through marketing indicators.

Let’s find out that in this course.

All the best!