How to effectively talk to your customers. How to communicate value in an honest way and and show them that doing business with you is a huge win for them. Learn about what is important to customers and what they look for when making a buying decision. Show them that buying from you is the best and most enjoyable deal they can get. Put yourself ahead of the competition by making you the person your customers like to buy from the most. How to beat your competition and establish a great relationship with your customers so that they only want to buy from you.