Rating 3.65 out of 5 (32 ratings in Udemy)
What you'll learn- Understand the fundamentals of Metrics and KPIs
- Integrate R with Google Analytics and AdWords
- Measure online Business performance
- Understand Data availability and accuracy issues
- Track strategy execution against plan / competitors
- Generate Reports structure based on various metrics and combinations
- Develop constructive approach to analyze E-Business queries with Google Analytics and R
- Analyze real time data and perform …
Rating 3.65 out of 5 (32 ratings in Udemy)
What you'll learn- Understand the fundamentals of Metrics and KPIs
- Integrate R with Google Analytics and AdWords
- Measure online Business performance
- Understand Data availability and accuracy issues
- Track strategy execution against plan / competitors
- Generate Reports structure based on various metrics and combinations
- Develop constructive approach to analyze E-Business queries with Google Analytics and R
- Analyze real time data and perform learnt skills
- Forecast upcoming users on your Website
- Understand Customer behavior and purchase pattern
- Track Internal Site search behavior of user on website
- Optimize traffic by time of day, day of week, etc.
- Measure ROI (Return on Investment)
- Understand the power of Visualization
- Analyze poorly performing web pages
DescriptionThis course will give you a better insights of your site visitors in order to make more profits by analyzing web data. Participants, at the end of the training, will be technically competent in essential as well as advanced concepts of Web Analysis such as:
- Using flow visualization to see how visitors navigate through a site
- Understanding goals and conversions
- Understanding KPIs and Metrics
- Performing real-time analysis using R and Rstudio
- Analyzing visitor and traffic source reports
- Tracking AdWords and other marketing campaigns
- Utilizing segmentation for deeper analysis
- Understanding the raw data and how it's collected
- Selecting and comparing date ranges
- Identifying slow-performing pages
- Configuring and analyzing internal site search
- Working with reports and Graphs
- Cleaning up data with inline filters
- Forecasting Bounce rate and other metrics on website
- Plotting data on Maps
