In this course, you will learn about the basics of entrepreneurship and the fundamentals necessary to launch your own business. In the first half of this course, we will begin by explaining how to create and evaluate an idea for your business. We will then move on to talk about how to conduct market research to determine the feasibility of your idea and beat your competitors. Then, we will teach about the process of finding customers who are interested in your business and how to create a user persona to engage in smarter and more effective marketing strategies. Next, you will learn about the various risks associated with running a business and how to assess and overcome these risks to guide your business to success. Lastly, we will cover how to create and test a business mockup to get user feedback on your business idea.