" A cold email is an initial e-mail that is sent to a receiver in order to gain a benefit in terms of favor, sales, opportunity or any other dual-sided gain" In short, when you email someone you do not know for some particular reason is cold emailing. Also cold email is not just limited to sales, there are several examples of cold email that we can experience and see in our day to day lives. Examples, student sending email to human resources professionals for internships, Marketers sending emails to gain publicity and traction for their new product or salesman sending mass emails to unknown people in order to sell his product. These all are a few of the many examples of cold email in day to day lives. it works for the students. It works for the marketer. It work like magic for the salesman.

Sellers can reach out to prospects ( future customers) that might not be aware of the product. Cold emailing helps in creating awareness among the people in general. A person might be looking for a travel package to Dubai and when he gets it all served in his box, he would love it. Therefore cold emailing helps in connecting people who might be needing each other. The are more better ways to ensure that once email get the maximum open rate and response rate, it is very important we take care first about the email we are sending itself, because a very poor email will give you more negative response or the potential client will even fail to reply you. The email subject line is the first most important area to check first before sending the email itself.