Every organization occasionally has a crisis, problems or disasters to manage. In this course learn more about how to handle press and public relations on such occasions.

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Communicating during a crisis is one of the most important elements of a workplace crisis. ... Precise, timely and relevant information is critical during any crisis and emergency. It is suggested that crisis communication should be an integral part of an effective communications plan.

In this course, you'll learn the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. We'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.