Using LinkedIn® Sales Navigator in 2021

More than 700 million people have created a LinkedIn Profile. This makes the data in the LinkedIn system rich with information useful for prospecting activities. Sales Navigator is the Premium Subscription tool LinkedIn provides for these prospecting activities.

Anyone serious about prospecting thru LinkedIn into and beyond 2021 will need to use Sales Navigator. Sales Navigator users need to be efficient and purposeful in their prospecting tactics in order to create a sustainable routine that generates results.

In this course, we will review the many areas of Sales Navigator you will use in your prospecting processes. Understanding the best practices and tactics required to use these areas will provide you the foundation needed to create real business value using Sales Navigator.

We will also introduce you to a set of routine tasks that when performed will provide you the best search results, lead and account management value and can build your pipeline and new business opportunities. While reviewing these tasks you will need to decide how to integrate them into your routine prospecting.

I will share my proven Sales Navigator prospecting process so you can use it as a template for your own processes.

Prerequisites and Advanced Preparation

• Each student will need to have basic computer skills, an understanding of web browsers, and basic website navigation skills to attend this course.

• Each student will need to have a LinkedIn Profile in order to participate in this course.

• Each student will need a subscription to LinkedIn Sales Navigator (Professional, Team, or Enterprise)

Learning Objectives

• Discover and understand the benefits of the 7 areas of Sales Navigator

• Explore and understand the best practices and activities of using Sales Navigator for prospecting.

• Explore a Proven Sales Navigator Prospecting tactic that provides the best long term value.