Build hype for the launch of your handmade-product shop or craft business so that it is busy with shoppers as soon as you go live! Use free tools from Weebly, Mailchimp and social media combined to run a really affective pre-launch marketing campaign. It's the process you can't skip if you want your shop busy the day it goes live and reach it's highest potential.
A simple coming-soon landing page
An email opt-in on that page
An irresistible offer that people will want in exchange for being notified via email when your shop is live
A countdown strategy that builds hype through email AND social media
BONUSUS
How to structure each page if you decide to sell from your own website
How to Install a facebook pixel and google analytics to track visitors and retarget them in the future
How to get featured in the media for free marketing
How to set up free email marketing
These follow-along tutorials will have you creating a free "coming-soon" landing page that encourages your target audience to get on you VIP mailing list so that they can be notified as soon as your new online shop goes live. They will want to give you their email because you will offer something exclusive to pre-launch subscribers. This marketing technique will be set up to run on autopilot while you build your new shop; which will be a piece of cake with the guidelines provided in these tutorials. Structure each page of your new website for the highest conversions which means more sales. Once your new online shop is ready to go, we will do a countdown to launch day through your business' social media accounts and growing email list. This is to add hype and excitement for everyone involved! (You AND your customers).
You are a maker who loves making your thing.
By the end of this program you will be selling more of your handmade products online without needing to rely on craft fairs or Etsy algorithms.
This program takes creative entrepreneurs from pre-launch all the way to contacting media outlets that can share the news about your amazing new shop. Quickly create a professional online presence, reach more customers by knowing how to do your own PR, and sell more products on autopilot with automated email marketing.
This course is for you if:
You want to successfully launch your new handmade product business online sooner rather than later, or
You want a shortcut for creating a website for products you already sell elsewhere, because you don't want to use your precious time figuring it out.
Want to set up shop online (or transition from Etsy to your own site) and need to incorporate some marketing into the mix so you don't just hear crickets after you launch the thing.
