We teach a 4 step process called The Market Innovation Roadmap to develop a strategic direction for your strategic initiatives. Companies often fail to see their industry from a higher point of view. We want to change that by teaching market research tools and techniques to understand the market and find opportunities to innovate.

Our 4-Step Process is:

1. Market Identification

2. Market Analysis

3. Market Focus

4. Market Strategic Direction

This process is applicable to any discipline including business strategy, service design, user experience (ux UI design), industrial design, brand strategy. As well as any size company. Entrepreneurs, startups, mid to large corporations. You name it. Just tune in, take notes, and enjoy the content.

If you want to grow, thrive and lead, add the market innovation roadmap into your arsenal of capabilities.

Sign up and start innovating.

See you in the course.