In just a few hours, master a critical concept of marketing analytics: marketing attribution

We'll start with the basics:

• Understanding digital marketing channels
• Defining the common marketing attribution models:
  • last touch (last click)
  • first touch (first click)
  • multi-touch models: position based, linear, and decay

and work our way up to advanced topics like:

• Selecting the best attribution model for your business
• Understanding how offline marketing and view-through value factor into marketing attribution

This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics.

Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.