This course is fully prepared and delivered by a Salesforce Certified enthusiast and Accredited Professional, with a 10+ years experience with Salesforce products. With this rather practical and informative course you will start working confidently with Salesforce Marketing Cloud data and understand the core aspects of Data Storage and Segmentation.

I have put a lot of effort to make your study interactive. The course consists of deep explanatory video content, consolidated written information, quizzes, and more.

Obtained expertise and knowledge will also help you to found the solid base for the preparation to Salesforce Marketing Cloud certification. Don't underestimate it!

During the course you will:

• Understand various ways to import data into Salesforce Marketing Cloud

• Deal with Contact Builder main functionalities

• Work closely with Data Modelling

• Know the difference between List and Data Extension data structures

• Acquire skill in Data Extensions Creation and Organization

• Master in Data Segmentation

• Become competent in Data Maintenance best practices

There are no pre-requisites for this course, you will be taught everything starting from scratch. The knowledge and experience you will get from the course will definitely help you to learn deeply the aspects of working with the contact and subscriber data, its storage, organization, segmentation and best practices in Salesforce Marketing Cloud.