This course addresses designing your brand and developing your Signature Sales Story, key elements to any musician's career.

By the end of this module you will have:

• Created a professional artist/band name and logo, because the cornerstone of your brand is what fans see first.

• Chosen your brand colors, fonts and wardrobe, so you look as good as your music sounds.

• Selected brand themes that will make you easily relatable to fans, so that your promotional messages don’t feel like a telemarketing call.

• Crafted your Signature Sales Story to make fans care, so they’re willing to support.

• Created your Signature Sales Story Brand board on Trello keeping all of the elements of your brand organized and easily accessible.