About This Course
At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:
What Native Advertising Is
The Reasons Behind This Immense Adoption
The Types of Native Ads
Strategies &Tactics
Guidelines & Best Practices
Marketing Objectives You Can Achieve
How To Measure Success
How To Optimize Campaigns Based on KPIs
Data-DrivenAttribution Model
Comparison of The Top Native Advertising Platforms
How To Run Programmatic Native Ads
After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:
Outbrain
Verizon Media
Taboola
Revcontent
MGID
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:
Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.
Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.
Professionals with Traditional Marketing Background
Sales, PR, Communication, Creative & IT Professionals
Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.
Excellent Value for Money
High-Quality Course
No Fluffing
Certificate of Completion
Mobile Application
