Companies and businesses across the globe spend millions of dollars every year as a part of their marketing budgets. The objective of these companies are simple - to persuade their customers about the value offered by their products or brands.

However, in contrast to what many would believe, the typical customer is not a rational thinker who logically analyzes every alternative before deciding a product to purchase. Instead, studies have revealed that the average customer tends to rely upon the decisions that emerge from his/her intuition and other subconscious processes. Neuromarketing techniques attempt to explore the influence of marketing on consumers at a subconscious level.

You will discover the fundamental concepts of neuromarketing in this course. We will identify the definition of neuromarketing and the applications in different contexts. We will then explore the rational and intuitive consumer model as well as the role of brand memories in consumer behavior. Subsequently, we will identify the process of how consumers form impressions and concepts before selecting a brand. We will then try to understand the role of decision making, emotions, motivations and other subconscious processes in consumer behavior. Several examples are included in the course in order to further explain some of the key concepts of neuromarketing.

The objective of this course is to make you aware about how various subconscious processes influence the consumer behavior. You can then apply these concepts to decipher the current marketing messages of various companies from a neuromarketing perspective. You can also apply these concepts of neuromarketing to craft compelling marketing campaigns for your own products or brands.

Neuromarketing techniques can provide companies or businesses a competitive edge by enabling them to understand the finer aspects of intuitive consumer behavior. You can learn some of these concepts in this course and then use that understanding as a starting point to further study, apply and test these principles for your business requirements.