Listening Skills Development

Being a good salesperson is not just about being good at selling. It’s also about listening to the customer and understanding their needs. A good salesperson will be able to understand what the customer really wants, and then tailor their pitch accordingly. This is where listening skills come in handy. The ability to listen attentively, ask questions, and then respond with more information is an important part of being a successful salesperson.

Although the famous quotations that are as old as time like “Stop selling. Start helping.” or “Make a customer. Not a sale” might sound corny now, they are not an exaggeration as well. Focus on all these listening skill pointers as you prepare for your next presentation. Our hope is we can take your career to the next promising levels.

Things you should be listening for on your next sales call

o understand the way your customer goes to market

o what are the current product & service offerings in the sector?

o research their marketing material

o investigate their value propositions

o Get a fair picture of the stories they sell with

o learn how their customers perceive them, find a niche whose solutions has not yet been tapped, and monetize in by introducing it at just the right timing