Did you know that there are words you can use that are more persuasive that will help you sell? Words are just one of the tools of the persuasive sales professional. You should use your credibility to enhance your persuasion. You can learn persuasion strategies that will help your customers act and make buying decisions, which shortens your sales cycle. By learning the power of persuasion, you can sell more in less time.

There are simple and effective ways to incorporate more persuasion strategies in sales as you work with prospects and customers. All too often, sales professionals think all they have to do to persuade a customer to buy is to offer enough data. They think that will result in a buying decision. In this course you learn why this strategy often fails and what to do instead so you can be a more powerful and effective sales persuader.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.