A detailered B&M course gives 360 degree concept level understanding to the students. It also clears some of the key concepts and queries we generally have in the retail industry. It als upksill the students for a fresh new role which help them grow as mature retail professionals and business owners.
It covers the following topics
1) Buying & Merchandising Key role
2) Why warehouse & Supply chain
3) Buying and Merchandising concept understanding
4) B&Mretail terms
5) What is Gatekeeper Margin?
6) Merchandise Floor walk
7) 360 degree B&M understanding
8) Concept of understanding of Private label
9) Understanding of working capital concept
10) Selection of vendor process
11) Point to look for planning sub category
12) Effective way of doing vendor negotiations
13) Retail science Pentagon
14) Retail margin negotations understanding
15) Vendor returns
16) What is other income in B&M
17) Importance of Fill rates
18) Understanding of floor layout
19) Retail master understanding
20) Retail maths video 1
21) Retail maths video 2
22) Pricing strategy
23) Pricing medhods
24 Visual merchandising understanding
This course will enable all the students to experience advance level of retail business understanding. It will open up mind to look at retail with new lens. It will develop the students to mature retail professional. This will help them to earn higher sales and profits in the business.
Additional thoughts
Merchandisers employ a number of different strategies to attract buyers to make purchases, including window and in-store displays, strategic grouping of products, well-stocked shelves that have clear signage, the highlighting of certain promotional products, samples and other freebies, in-store demonstrations, and other in-store advertisements. Cleanliness and neatness are also important, as they are synonymous with professionalism. A business's online store should also use merchandising strategies to appeal to online shoppers.2
