We all know that sales skills are important. So when a business underachieves it’s usually seen as a sales problem. Sometimes it is, but usually it isn’t. 

Poor sales performance is the effect but the root cause is often elsewhere;

• Ineffective planning.
• Weak and uninspiring messages.
• Poor communication.
• No sales process.
• Lack of experience. 

These are called Barriers to Success. And unless you overcome them, you won’t ever achieve your true potential.

This course describes the typical barriers every business faces. It explains how they are linked and what you can do to overcome them.

Sales foundations introduces you to the 5 Principles of Success. 

I’ll describe what they are and I’ll show you how you can master them to achieve your true business potential.