The modern market dynamics for business have change drastically, every company is positioning itself skillfully to have competitive advantage and increase market share.

The key point hear is the human capital assemble to achieve the goal of the organisation, a good organisation is one that is able to organize talents to achieve a target out come it is better for professional or business owner to understand that from sales recruitment which encompass job description, job advertisement and interview need to done properly to employed the right skills for the job.

The ultimate goal of every organisation is to sell what it produce, beside we need to train the sales professionals to understand and have detailed appreciation of legal /ethical issues, product knowledge and how to work to satisfy the customer.

I say the customer is the owner of our business, a motivated staff, is an energize person who goes all out delight the customer, it is important to note that know evaluation can surpass the evaluation of the customer opinion towards the company or the staff, so it is better to holistically work towards satisfying the customer and retaining them to become loyal customers.