You are in danger of losing sales when you sell on price. Why? Because the next competitor can simply cut your price to take away your business. Selling value is the best way to make it harder for competitors to take away your business. A salesperson who sells on value builds long-term relationships with customers that are typically more profitable overall.

Both management and salespeople have responsibilities to sell value. Management must create a sales process based on selling value. Salespeople can avoid the mistake that makes selling value so much more difficult. Salespeople need specific skills to sell value, not price. Salespeople who understand the value their products offer and who create powerful testimonials will help their customers understand why it’s worth paying more for their products and services.

This course is brought to you by Illumeo. Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job. Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination. Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.