Description

This course is designed to teach you about Salesforce Marketing Cloud Platform and prepare you to become a certified Email Specialist.

In this course you will learn the following:

• What is Marketing Cloud?

• Other Useful Resources you can learn from.

• How to set Marketing Cloud up with everything you need to know in the Administration section.

• Subscribers and Data Management. How to Build relational data models.

• Email Design, Content Creation and Delivery. How to build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.

• Send emails using email application sending methods.

• Tracking and Reporting: Create reports of email tracking data.

• Marketing Automation: Build complex email automations.

• Journey Builder

• 6 Practice Tests are included (2 integrated in Udemy and 4 of them linked as attachments). Questions in these practice tests are very similar to the exam and some of them you will find in the actual Email Specialist exam.

• A final Summary with highlighted topics for you to repeat before the Exam.

A full detailed list of the most important topics you will need to learn and I am teaching you in this course you can find below:

• Automation Studio, Playbooks, Query Activity, Other Activity Types,

• Data Extensions, Lists

• CAN-SPAM Act

• Email Validate tool

• HTML Paste

• Triggered Automation

• Personalization Strings

• Send Classification

• A/B Test audience

• Email Design

• Segmentation (Drag & Drop, Audience)

• Data Relationship

• AMPscript

• Email Template

• Hard Bounce & Soft Bounce – Difference

• Scheduled Sends, Triggered Sends

• Import Wizard

• Sender Profile & Delivery Profile

• Subscriber Key & Primary Key

Who this course is for:

• Marketing Cloud Email Specialists

• Marketing Cloud Administrators

• Marketing Cloud Developers

• Anyone in the Salesforce Ecosystem