Lesson 2 expands on customer segmentation, automatic division of contacts into segments, which allows you to improve deliverability and optimize the effectiveness of your marketing campaigns. Create and update in real-time groups of contacts that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Use them in mass and automated campaigns and be sure to always target the right audience.

You’ll learn how to:

• Save time by setting automatic email campaigns & and autoresponders,

• Create segments based on website behavior, transactions and declarative data,

• Define actions and campaigns dedicated only to selected contact segments,

• Use scoring to identify the hottest leads and their real interests,

• Alert your team about lead activity,

• Structure, measure and optimize your sales process with funnels,

• Manage your sales with notes, tasks and reminders,

• Nurture your leads to prepare them for the direct sales process,

• Successfully onboard new customers and build loyalty to increase retention,

• Use of Dynamic Segments in SALESmanago.

Most popular use-cases:

• Up-selling and cross-selling,

• Lowering the cost of conversion,

• Automatically respond to a decrease in shopping activity,

• Increase customer engagement,

• Adjust the content to the customer's shopping preferences,

• Take care of active users,

• Increase Customer Life Value (CLV) and profits,

• Optimize of the base activation costs,

• Increase customer retention.

Features available in SALESmanago system:

• Segmentation matrices,

• ad hoc rule,

• RFM Marketing Automation,

• Tags,

• Dynamic segments.