Lesson 3 introduces you to unique opportunities SALESmanago has to offer and how we have combined email marketing with marketing automation to reach customers with personalized content in real-time.

With the SALESmanago platform, you will get a much wider picture than just simple information on opened and clicked emails. After each mailing SALESmanago will start comprehensive tracking of the behavior of each contact on your website. Next, the system will inform you about each new visit and the specific interests of a particular contact from your database. We consolidate complete knowledge about each prospect, the history of email messages sent, opened, and clicked but above all, it compiles data concerning visits to your website and contact’s scoring, which enables you to precisely addressing your product offer to the most valuable prospects.

Key benefits:

• Choose from hundreds of ready to use templates,

• Send emails individually at the best time to open and click,

• Always reach your customers with the highest IP reputation and deliverability,

• Measure results with advanced analytics,

• Save time by setting automatic email campaigns & autoresponders,

• Create a single message that will display different variants of content for a defined list of customer segments,

• Use the contact data to address your customers directly by their names and create an atmosphere of familiarity around your mailings,

• Automatically clean your database out of bad email addresses.

What you’ll learn:

• How to use the potential of Marketing Automation to make your Email Marketing smarter and more efficient,

• How to create unique & responsive emails without IT assistance by using the Drag & Drop wizard,

• How to reach and engage your contacts through segmentation,

• How to personalize content and achieve optimal delivery time for each individual contact,

• How to interpret email marketing analytics to improve your strategy.