Lesson 6 introduces you to the unique opportunities SALESmanago has to offer and how we have made it possible to send text messages not only from Viber but also WhatsApp. Enrich your mobile 1-to-1 personalization strategy.

What you’ll learn:

• MobileApp Marketing Automation,

• Mobile Marketing,

• How to send messages via Workflow and Automation Rules,

• How to apply marketing automation in your mobile strategy via MobileApp Marketing Automation,

• The importance of 'sending priority'.

Key benefits:

• Track your customer behavior in the mobile app,

• Enrich your CRM with mobile app behavior data and location,

• Go beyond email marketing and use text, voice and push messages,

• Personalize content and delivery time for each contact,

• Automate communication with your contacts on their mobile devices,

• Use product recommendations in text and push messages,

• Create fully responsive content tailored to your customers’ mobile devices,

• Measure the results with advanced analytics,

• Use WhatsApp and Viber integrations and send text messages via them.

Use cases for Mobile Marketing features:

• Automation processes – your customer has abandoned the shopping cart, send him a reminder via email (the cheapest channel with no requirement of immediate response from the user) if the user does not open the email within the specific time or finalize the purchase – send a message to the customer’s messenger to stimulate the purchase.

• Omnichannel mass communication – combine promotional email campaigns with mobile messages and send information about new offers or promoted products via different channels. You can use all of them at once or prioritize.

• Birthday messaging – use customer data and send birthday messages with special offers. Make sure they will read them and see you remember about them.