Are you a salon owner who needs help in boosting sales, perfecting your team structure, understanding how to market your salon properly or give your salon a fresh new look and feel?
Maybe you are looking to start a new venture or have possibly purchased a pre loved salon that needs an upgrade, whatever journey you are on, this course has been designed to help you achieve your version of success. Whether you want to focus more on your creative side, servicing clients and having the business run more automated or whether you want to take a step back and work behind the scenes focusing on structure and development. This course will give you the skills, knowledge and motivation to take that big step in the right direction.
You will be forced to dig deep and really give your salon or future salon the attention it needs to push it in the right direction. Putting in the hard work now will enable you to have work life balance and a salon that works for you, bringing you financial freedom and a sense of accomplishment that you are the successful business owner you know yourself to be!
In this course you will learn the 6 vital steps to salon success.
Module 1 - Attracting your customers
At the end of this module you will have identified your target market, ideal client, created a unique selling point and embedded tracking onto your website. This leads into module 2. Your salon Branding
Module 2 - Salon branding
At the end of this module you will have defined a complete brand framework for your salon. This includes your colour palette, salon voice, salon fonts and you will understand how to consistently implement this salon branding into your Marketing.
Module 3- Marketing
At the end of this module you will understand how to effectively market your salon, using the right techniques that bring your clients to you with minimal financial output.
Module 4 -Goals and numbers
At the end of this module you will know your numbers and have set goals to move your salon forward. Your numbers are comprised of all your expenses and will be worked out as a weekly, bi-weekly or monthly figure. Your goals will work directly with what these numbers work out to be ensuring you are setting attainable goals. I will give you examples of goals to help you get the ball rolling.
Module 5- Ads and analytics
At the end of this module you will have imbedded tracking on your website and understand how to use facebook ads. Please note facebook is forever updating itself and I endeavour to update this module as often as possible, however the basic structure and information to facebook ads normally remains the same.
Module 6- Staff
At the end of this module you will learn how to handle your staff and find your dream team. This is probably the most vital part of running a successful salon. If you find the right people and take care of your staff they will in turn take care of your clients and the success of your salon will flourish.
In short if you are looking for a course that will empower you with the knowledge and motivation to create a successful salon environment, without overwhelming you or giving you hours of endless tasks then this is the course for you!
