Rating 4.25 out of 5 (8 ratings in Udemy)
What you'll learn- Search engine optimisation
- Search engine results page
- How search works
- Search engine optimisation vs search engine marketing
- Reading, indexing and retrieving
- The source code
- Why optimising is important
- On-site vs off-site optimisation
- Keywords
- Content strategy
- Keyword research
- Content for seo
- Head and long tail keywords
- Branded and non- branded keywords
- Keyword discovery
- Keyword tools
- Evaluating and focusing keywords …
Rating 4.25 out of 5 (8 ratings in Udemy)
What you'll learn- Search engine optimisation
- Search engine results page
- How search works
- Search engine optimisation vs search engine marketing
- Reading, indexing and retrieving
- The source code
- Why optimising is important
- On-site vs off-site optimisation
- Keywords
- Content strategy
- Keyword research
- Content for seo
- Head and long tail keywords
- Branded and non- branded keywords
- Keyword discovery
- Keyword tools
- Evaluating and focusing keywords
- Optimising ux and design
- Meta and title tags
- Keyword tags
- Alt tags: images, videos and flash
- URL structure
- Site structure
- Directory structure
- Breadcrumbs
- Internal linking
- Understanding links
- Understanding anchor text
- How search engines use links
- Ranking algorithm
- Backlink
- Natural link building
- Manual link building
- Black hat seo practices
- Link building
- Link building tools
- Evaluating your site
- Social media and seo
- Seo audit: content and technical
- Seo manipulation and penalties
- Google updates
- Evolving nature of seo
DescriptionWhat is search engine optimisation? Why does it carry so much importance when it comes to your marking goals and website building? Well, these are just some of the factors we will cover in this course. Furthermore, we will look at every step you can think off to get your started in your SEO efforts. We will also explore some examples using various types of companies, e-commerce, business to business, and so on. Join and stick around.
