There are several tools in the market for Search Engine Optimization (SEO). Some are free and some are paid. Google Analytics is one such tool, which is free.

In this course, I will teach you how you can use Google Analytics to get better at Search Engine Optimization (SEO).

Google Analytics provide lots of valuable information that you can use to your advantage and have higher ranking sites on Google, Bing etc.

I also give you an overview of Google Webmaster Tools also called Search Console and show you how you can get that data into Google Analytics.

What will you learn:

1. Understand which Google Analytics reports to use to get insights to improve SEO

2. Get insight into (not provided) keywords that show up in Google Analytics keyword report.

3. Get a quick overview of Google Web Master Tools (Google Search Console) and connect it to Google Analytics

4. Understand and use Landing Pages, Devices, Countries and Keyword reports from Google Search Console

5. Learn how to compare various traffic drivers showing up in Google Analytics reports.

6. Segment Organic traffic in your reports.

7. Get a free SEO Custom Dashboard template that you can use to develop your own dashboard and use it right away and wow your boss.