This course offers current and future travel and tourism professionals the special knowledge that’s required for building a successful travel business with more precisely targeted marketing activities.

• We will discuss options for acquiring a higher level of sophistication and skill with knowledge-based services. This can result in earning you higher status among your colleagues, partners and more sophisticated travellers.

• We will study budget-driven segmentation that determines travel type, inclusions, activities and levels of individualisation and handholding.

• We will find out how companionship and the seasons could influence your business tactics.

• We will learn about travel as financial investment and will define the finest points of luxury travel.

This Segmentation in Travel business course will help you to learn how to more precisely define and target your priority audience to achieve higher revenue potential with stronger customer loyalty.

In order to identify, process, analyse, and apply all of this information to creating rewarding experiences for their customers, those working in the travel industry must possess well-developed critical thinking skills. Professional education alone does not guarantee the integration of structured knowledge and disciplined thinking required to be a consummate Travel Advisor. The best professionals have inter-cultural and cross-industrial experience, and a balanced liberal and professional education. Why does anyone want to work in the travel industry? Why do young people want to work in this seemingly glamorous but actually meticulous job? The classic answer – “I love to travel” – is not enough. A love of accumulating and sharing knowledge is the fundamental driver. The travel business is a knowledge business.