People make purchase decisions with their hearts, not their heads.
And the most powerful way to reach a person’s heart is through a good story.
By taking this course you’ll learn how to use stories to power up your content writing, your sales copy and your social media writing.
"The course was INSPIRING! It uncovered what should have been obvious, and included PRACTICAL tips to put the principles into practice. GREAT!" - Gopinathan Thachappilly
“I’ve learned and enjoyed listening at the same time. I studied case studies – but this program takes content with stories to another level – an exciting marketing strategy. And taught as only Nick can teach.” Judith
Over the course of 19 lectures you’ll learn how to apply 5 key attributes of all good stories:
- Stories capture & hold attention
- Stories engage people at a deep, emotional level
- Stories build empathy and trust
- Stories drive sales without the need for hard-sell tactics
- Stories create long-term relationships and are remembered
“Really enjoyed this course …. Came away with a better understanding of how important stories are in writing web content for myself as well as for my clients. A great jumping off point for tackling a blank page.” Teresa Barretta
NOW is the best time to grow your expertise as a writer who can sell with stories.
Online, people can “turn off” most advertising any time they want.
If people find a company’s emails too salesy or pushy, they’ll unsubscribe or mark those emails as spam.
If people get fed up with all the ads that fill their favorite news, sports and entertainment websites, they’ll install an adblocker.
It is estimated that by 2020 over $12 billion worth of ads will have been blocked with adblockers.
In other words, people don’t like ads and they certainly don’t like the hard-sell approach favored by some copywriters and marketers.
So... if you can no longer convert prospects with the hard-sell approach, what’s the answer?
The answer is to sell with stories.
Stories stir up emotions. And emotions drive people to sign up, subscribe and buy.
