Best Practices in SEO 2021: Evergreen Search Engine Optimization Principles & Tips is a must watch for anyone who wants to stay on top of the game.

The video will cover everything from keyword research, content marketing to link-building!

The course is 100% free and focused on providing tips and tricks which can be used right now to get better results in search engines.

Each principle is presented in just a few minutes so you can save your time for implementing strategies into your work right now!

Table of Contents:

Keyword Research

• Basically, it's the blueprint stage

• Picking wrong keywords can lead to domino effect

• Understand the market before keywords (Eg: Restaurant)

• Search intent over search quantity

• Competition (short-term, growing, search updates, not exact data)

• Don't ignore no search or low search keywords

• Also don't ignore high competition keywords

• Don't ignore secondary search engines

• Include localization in keywords

Content Marketing

• Content is the centrepiece for SEO

• It's no longer couple of keywords but 100s or 1000s

• Content is not just one-time job (user and seo)

• Don't focus too much on percentage or count

• Make yourself remeberable or unique (Not for bad stuff!)

• Skyscraper vs laser focused

• Make the content look and feel good on all devices

• Schema is the present and future

• Social signals is your ally

Link Building

• Don't be a spammer there another person like you on the other end

• Don't focus one time but make it recurring opportunity

• Connections open other opportunities (Eg: Doing a event or recommendation)

• DA, PA, backlinks count are secondary to relevancy

• Understand relevancy levels to prioritise

• Interlink and create network profile (Topical relevance)

• Be natural on velocity & remember quality wins quantity

Looking forward to seeing you inside our best practices SEO course.