Presenting here is the first holistic view of Customer Journey, where we provide you an extensive overview of all seven stages of a customer's journey. And then, for each stage, we will help you identify the areas that need your complete focus. Every stage is special, and requires unique handling. By the time you are done with this course, you will know exactly how to first attract your customers, and then how to retain them. And once the engagement starts going down, we’ll teach you how to spot those signs and what you could do to re-energize your customers.

Success in business is not guaranteed. There are scores of examples of companies failing despite having the best products, and leaders with the best credentials. The failure rate for new businesses is staggering (70% of the businesses fail within five years). But, we strongly believe, that with a strong understanding of some basic principles, and knowledge of what is needed at each unique step, you can give yourselves a fighting chance.

You owe it to yourself to arm yourself with the knowledge and skills you need to succeed. And if a friend or a family member owns a business, you owe it to them to share these lessons. You'll earn their gratitude for life!