Have you ever wondered how stores influence your shopping behavior?

In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this course, you will be introduced to shopper marketing. I will reveal the marketing secrets of how our purchase decisions are influenced by colors, scents, store layouts, and merchandise presentations. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.

Some of the questions addressed in the course are:

• How can store design trigger impulse purchases?

• How are visual merchandising and theming used to create irresistible shopping experiences?

• How can stores be designed to make shopping more convenient for senior citizens?

• What are the best (and the worst) selling zones in a store?

• Why are men (but not women) seduced by red sales signs?

The intended audience of the course are entrepreneurs, marketers, and retailers, but also interested consumers who want to learn how shopping behavior can be influenced.

After participating in this course, you won’t ever look at stores the same way again. You will automatically analyze every store you enter to discover the psychological techniques used to make shoppers buy.