SMS marketing is perhaps one of the little-known tips that you can use for increased conversions. As an eCommerce merchant, utilizing every marketing tool available is one way to guarantee a high ROI. With SMS marketing, you can reach your customers and subscribers wherever they are by sending different kinds of promotional messages directly to their phones.

In other words, SMS marketing is like email marketing but by way of text messaging. Besides, it is one of the most effective marketing methods because 94% of all sent messages are read within 5 minutes with a guaranteed open rate of up to 99%. However, it is essential to take into consideration the different ways in which SMS marketing can be best applied. More importantly, know how to use the unique features of SMS and take advantage of them in your next marketing campaign.