About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it.
This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts.
Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail.
Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly.
Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category! So, run a few and see if they provide a lower-cost customer acquisition method than online ads.
What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are:
- The Weekly Prospector Social Contest Blueprint
- The Product Launch Social Contest Blueprint
- The Pre-Selling Via Voting Social Contest Blueprint
- The Big Ticket Social Contest Blueprint
- The Video Based Contest Blueprint
Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.
