Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

The Five Core Pillars of Social Media Marketing

1. Strategy

2. Planning and Publishing

3. Listening and Engagement

4. Analytics and Reporting

5. Advertising

Let's Learn

- Facebook Marketing (Groups / Pages / Paid Promo)
- Google My Business
- Instagram Marketing