In this course, I focused on how, you - as photographers- can reach your marketing objectives thanks to social media. Putting your business objectives at the center of my reflection, I chose six common goals that might occur in your everyday life.

In a few words, social media platforms are modern and mandatory tools to run your marketing. Nowadays, it is crucial to know how to design a social media strategy that fits your needs as a photographer. Putting in place a pattern you can replicate is a best practice, that is why it is important to know your target audience, your social media objectives, your brand voice, and how to establish a content plan.

Once done right, you can consider running brand awareness campaigns, and building a cohesive community on your social properties.

When you succeed to gather people around your artwork, you will feel the need to increase your visibility and drive more traffic to your website, portfolio, e-commerce, or merch. Only then, you start considering increasing your sales thanks to social ads and social selling. Combine these two technics together and discover the beauty of increasing your income thanks to social media.

During this course, I will take all these matters one by one and discuss them in-depth in different units. Every unit will cover one theme or marketing objective. And by the end of every unit, you can find a multiple answers test, to estimate how much you understood from the learning materials.

When I conducted this course, my goal was to make happier photographers who can use their social media platforms like digital savvies, for more independence and increase their business opportunities, while staying connected in a creative discussion, especially after the global pandemic the world witnessed.