Social media is everywhere, but how can you use it to promote your business? In this course, marketing expert Megan Adams discusses how to craft, execute, measure, and optimise a winning social media marketing strategy. Megan explains how Facebook and Twitter are complementary and shows you how to map your strategy to successfully leverage both. She explains the unique features of each platform, such as Twitter's creator tools and Facebook Shops, and describes how to maximise your reach by attracting more followers and fans. Megan also covers how to become a thought leader by writing engaging, high-quality content that interests your target audience. Craft a winning social media marketing strategy for Facebook and Twitter with the practical guidance outlined in this course.

Course Content:

Introduction

• Getting started with facebook advertising

• iOS changes every advertiser must know

Getting Strategic with Facebook and Twitter

• Introduction to Facebook Ads

• Basic advertising terminology

• How to use Facebook Ads Manager

• Topic Quiz

How Facebook Ads Work

• How to set up a facebook advertising account

• Explore the Facebook advertising structure

• How to choose a Facebook and campaign objective

• Topic Quiz

How to Create Facebook Ads

• Choose a budget for Facebook ads

• Identify your primary audience for Facebook ads

• Refine your audience with interest targeting in Facebook

• Manage Facebook and placement

• Choose your Facebook ad creative

• Topic Quiz

View your Facebook Advertising Data

• How to manage existing Facebook ads and campaigns

• Understand your success metrics with Facebook ads

• View your Facebook ads billing summary

• Topic Quiz

Implement the best practices for Advertising on Facebook

• Tips for writing a great Facebook ad

• How to Choose an effective image for your Facebook ad

• Improve the performance of your Facebook ads

• Key Facebook advertising polices

• Topic Quiz

Conclusion

Determining you next steps