Social media is online communication that allows you to interact with your customers and share information in real time. It not only introduces people to the business but also helps in branding, improving brand visibility and recall. Social Media is a good way to reach your customers better, create online networks and sell and promote your products and services. It can be easy to get carried away when using social media for your business

Our SMO case study consists of real time examples to learn about setting up your business, defining and communicating your brand, scaling up your business with more resources, and promoting your brand through SMO. The best way to learn it is in a SMO case study format. That is what we have attempted to do in this course. Every SMO case study starts with an initial business context. And then goes into the approach to be taken and how the SMO can be leveraged for that business context. This is what prompted me to start recording for these videos.

The best way to learn social media is to learn it in a case study format. That is what we have attempted to do in this course.

• Every case study starts with an initial business context.

• And then goes into the approach to be taken and how the social media platforms can be leveraged for that business context.

All the major platforms have been covered: Facebook, Twitter, Linkedin, YouTube, and Whatsapp.