BRANDAWARENESSis Step 1
of your business on Social Media; colors, logo, value, mission statement. The goal is to warm up the audience, that will in-turn make your brand memorable, recognizable & top of mind.
GOALS&ACHIEVINGTHEM is Step 2
in SMM. Before conversion (turning a follower into a client) there is a series of long term communications that should be happening between prospective client & you.
Examples:
QUESTION POSTS
FOLLOWUP
FREEBIES
ENGAGINGwith their posts
CREATING NEWOFFERs or CUSTOMIZEDOFFERS
GIVINGVALUE/Stats/Educational Material
inviting them to ONLINE BUSINESSNETWORKINGEVENTS
LEADGENERATION
This leads us to Step 3
of SMM - SPEAKINGTOIDEALCLIENT with the use of market research forms and polls you can begin to understand who is paying attention to you and what (current) needs they may have
STEP 4
is REPURPOSING CONTENT - you can use one piece of content and post it on different platforms, some photos you can turn into short videos or reels. When utilizing this technique you can measure where your content resonates more
BRANDAWARENESSis Step 1
of your business on Social Media; colors, logo, value, mission statement. The goal is to warm up the audience, that will in-turn make your brand memorable, recognizable & top of mind.
GOALS&ACHIEVINGTHEM is Step 2
in SMM. Before conversion (turning a follower into a client) there is a series of long term communications that should be happening between prospective client & you.
Examples:
QUESTION POSTS
FOLLOWUP
FREEBIES
ENGAGINGwith their posts
CREATING NEWOFFERs or CUSTOMIZEDOFFERS
GIVINGVALUE/Stats/Educational Material
inviting them to ONLINE BUSINESSNETWORKINGEVENTS
LEADGENERATION
This leads us to Step 3
of SMM - SPEAKINGTOIDEALCLIENT with the use of market research forms and polls you can begin to understand who is paying attention to you and what (current) needs they may have
STEP 4
is REPURPOSING CONTENT - you can use one piece of content and post it on different platforms, some photos you can turn into short videos or reels. When utilizing this technique you can measure where your content resonates more
