Social media design is visual content used in digital marketing. Whether it's your Facebook profile, Twitter background, Google+ header or graphics for timeline posts and blogs, social media design is an important element to incorporate. Consumers respond best to a first impression that includes a visually appealing attention-grabbing graphic image. When graphics are used consistently across your different social media platforms it creates brand recognition. Also, many people are visual learners, so they are likely to remember your brand better when they see it visually, instead of hearing or reading about it.

The main goal of social media design is to promote and increase engagement. Good design will produce content that compels users to engage, whether by commenting, sharing, or otherwise. It’s also important that social media design be on-brand and make sense for the account — for instance, a meme of a puppy rolling down a hill might get a lot of engagement, but it would not be good social media design for a high-fashion company, because it isn’t on-brand.

If you are handling the social media for a large company or brand or multiple sub brands, or are trying to establish a small new brand, it’s probably smart to think about social media design. Social media design helps you think big-picture about social media goals and create a strategy and cohesive visual language moving forward to establish your brand identity and grow your following.

In this course you will learn to design social media creatives using Canva. You will learn to design

• Facebook posts

• Instagram posts

• Blog posts

This course will teach you how simple it is to design brand promotion post which will help brand to reach their target customer and attract them towards their business.