This is the course for you if:
You want to launch and grow a new business or startup
You have launched a business and failed before
You are building a business and want to grow faster
You are a seasoned entrepreneur looking for your next big idea
You are a product or project manager trying to get better user engagement
You are a marketing professional and want to understand your customer
You are just interested in how startups work
Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you've tried and failed before. Or you have an existing business is building out a new product -- customer development is the critical activity you cannot skip.
The principles were invented by Steve Blank, the father of the lean startup movement. They're tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas -- before you launch them.
Here are the top benefits of customer development.
Stop wasting time on ideas that customers don't want
Figure out meaningful customer problems worth solving
Validate your solution actually works with real customers
Increase your startup success rate 10x
Find product-market fit faster
Gain confidence that your idea will work by interviewing customers
Based on lean startup best practices
This course is for entrepreneurs, dreamers, risk-takers, adventurers, and anyone who has ever had a business idea. The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development. Unfortunately, most entrepreneurs neglect to do this before launching their business — mostly because it’s hard and not nearly as fun as building your product or service. But also because most people really don’t even know how to do it.
This course is designed to demystify the customer development process by breaking down the technique into easy-to-understand steps. You will learn exactly what to do and how to do it. I will show you examples and give you templates to follow. I will guide you through personal experience — showing you what worked and what hasn’t worked for me and the hundreds of people I’ve taught this work to.
So, why should you take this course instead of the 100 other great courses on Udemy that teach entrepreneurship, building apps, or starting companies? Well, I’m certainly a believer in consuming all the knowledge you can get your hands on — so take as many courses as you can handle. But this course is unique because it focuses on tactics not theories. It will help you get into action and stop sitting on the sidelines.
