The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

You want to do a startup. So, you need an idea to build around.

So, how do you ideate? How do you evaluate if your idea has legs? How do you make sure that your tech startup idea is viable? Scalable?

Entrepreneurs often come up with 10 different ideas and have to sift through them to decide which one to pursue. How do you prioritize your best startup ideas? What are your most innovative startup ideas? Which of your business ideas may be fundable?

The entrepreneurship universe is littered with startup failures. Startup success often hinges upon the ability to come up with viable startup ideas.

Is there a strategy for the idea stage?

Yes, there is a strategy. You have to do two things.

Firstly, you have to develop an understanding of the domain in which you want to build a startup.

Secondly, you need to master the ideation process itself.

Let’s talk about domains. It is important to learn about the hot domains within which a lot of startup activity is happening right now. You need to understand the dynamics of each, find a gap in the market, and position your startup idea as a solution accordingly.

After you’ve chosen a domain, you want to learn the ideation process.

Case studies are really important to learn how to navigate early stage startups.

And finally, whenever I evaluate a tech startup idea, I always do VC-style due diligence on it. Learn how to analyze your startup idea before writing a single line of code.

That’s it. This Udemy course will introduce you to startup ideation. Once you've learn more about startup ideation, you'll have a much greater chance of coming up with truly innovative startup idea.

If you spend a few evenings and weekends studying before you quit your job and jump in with both feet, you’ll come up with a viable startup idea to pursue.

Let's get started!