Welcome to Storytelling in business: Storytelling in building personal brand that connects with audience and drives your business by Ngan Tran, Harvard graduate and 10-year management experience in sales and marketing.

There are millions of content media are created and shared every day. Billions of dollars spend on advertising to fight for attentions from audiences. How to make your brand stand out? How to create unique emotion whenever your customers/audiences interact with you and your brand?

To build your unique brand, you need to provide much more than only your product or service. That where storytelling comes in.

What you are going to learn in this course:

• • What are personal brand? How it is different with sales and marketing

  • Why personal brand is the future of marketing

  • Why most of business owners are not good at personal branding

  • How to create your personal brand story that connects with audiences

  • Learn from successful personal brand stories

  • How will you systematically build your personal brand

Who should take this course?

• You are CEO, leader of your company/organization

• Founders, start-up

• Social media influencers/ want to become influencers

• Anyone who want to build your name in your field to create more career opportunities

After this course,

• You will be able to create an effective story for your personal brand using the leadership story framework from Harvard

• You will have a systematic strategy to build your personal brand which create connects with audience and drive your business or career opportunities