Stories are the currency of human contact and the way we capture life and package it into more meaningful and memorable parcels.

Storytelling has been with us for as long as the existence of humans. For some time psychologists and neuroscientists have been fascinated by the human fondness for storytelling, but it is only more recently that its practical merits have sparked interest from corporations and business practitioners around the globe.

The purpose of this course is to explore, demonstrate, and explain the storytelling techniques used by innovative companies and executives to influence internal and external audiences. Contemporary managers need these skills for diverse business situations, including addressing company meetings, advertising their business, corporate presentations, brand management, strategic planning and sales presentations.

By the end of the course, attendees will be able to apply their theoretical knowledge to a corporate and entrepreneurial environment using storytelling as an effective business tool.