Storytelling is a popular buzzword across marketing teams because stories make brands human which is more appealing to today’s customer. As a business, we can use stories to understand other people - our customers most importantly - and their perspectives. The human brain is wired to understand the world through stories: They shape our perspectives, help us understand not just OUR place in the world, but the place of others in the world as it relates to us.

Throughout the digital evolution of marketing, one thing has remained true: It doesn’t matter where you market your business as much as it matters if you’re able to tell the story of your business and convince people to care. Taking the right approach with the right tools to telling your story on social media is of utmost importance to avoid turning your audience off. So to help you build greater recall, become more visible and create deeper connection - which, in turn, drives greater profit - this crash course provides some tools throughout this course that give you solid grounding and a framework to think through.

Storytelling on Social covers common pitfalls and best practices for Storytelling as a framework. Students then walk through the steps of building a brand story, including identifying their core audience. Then, the course covers primary channels on social media and the tactics marketers can use on each - not just to create content, but - to create content their audience cares about to build a more authentic relationship.