Modern organisations are complex. Advent of technology, increasing pressure from various stakeholders groups, cultural influence and a myriad of other factors are constantly influencing the performance of organisations. To survive in the competitive market well-crafted strategy is essential. But strategy alone can not help if they are not executed and communicated well. Besides, there are lots of other day-to-day communications which need to be effectively conveyed to the ultimate audience. Therefore, the importance of well-designed communication is extremely important for the survival and growth of modern organisations.

Research shows that well-designed communication can significantly improve workforce productivity, reduce attrition, enhance customer satisfaction and satisfies the variety of stakeholders. This course will provide learners with an understanding of the fundamental communication and relational concepts and processes that underpin strategic communication. The course focuses on key aspects of strategic communication, public relations, new release and provides both theoretical and practical insight on how to build strategic communication.

Along with the blended format of the delivery, there are several tools and templates that will help learners to effectively understand the strategic aspects of building great quality strategic communication. such - linear responsibility chart, balanced-score card etc.

It is expected that learners after completing this course will become confident in building strategic communication in every organisational settings eg. startups, non-profits, public service.