Readers can get a clear idea of how people buy a product based more on the psychology than on logic. After reading this course, one can get a thorough knowledge about Strategic Pricing, Value, Kinds of Pricing, Methods of fixing price, Steps for developing pricing strategy etc. The introduction part of the course helps the reader to understand how strategic pricing is crucial to the success of a product.

The Real Life Example in this course helps the reader to understand about the pricing strategy of beverage giant StarBucks. Multiple Choice Questions are included at wherever necessary to test the understanding of the reader.The case study and practice section at the end of the course helps the reader to apply whatever he/she has learnt in a practical way. In short, this is a wonderful course for those who are aspiring to learn how to fix the price of a product based on competition and psychology.